Cracker Barrel Old Country Store recently launched the Goo Goo Cluster Latte as a new premium drink inspired by a legendary Southern candy that is touted as "America's first combination candy bar."
The decadent new latte blends rich espresso, steamed milk, caramel, milk chocolate, plus peanut and nougat. The latte can be enjoyed either hot or cold and is finished off with a topping of whipped cream, caramel drizzle and of course, pieces of Goo Goo Cluster candies.
The new Goo Goo Cluster Latte is part of Cracker Barrel's Crafted Coffee line, which is made up of handcrafted espresso drinks that honor traditional coffee flavors, as well as signature and seasonal flavors. The Crafted Coffee menu also includes a Mocha, Latte, Vanilla Latte and Caramel Latte, all of which can also be consumed hot or cold.
What's Driving This Trend
- Premium Candy-inspired Lattes
- Opportunity for cafes and coffee shops to create unique and indulgent latte flavors inspired by popular candies.
- Crafted Coffee Menus
- Opportunity for coffee chains to create specialized menus showcasing handcrafted espresso drinks with traditional, signature, and seasonal flavors.
- Hot and Cold Beverage Options
- Opportunity for beverage companies to develop versatile drink options that can be enjoyed both hot and cold.
Who This Affects Most
- Cafes and Coffee Shops
- Opportunity for cafes and coffee shops to capitalize on the trend of creating premium candy-inspired lattes.
- Coffee Chains
- Opportunity for coffee chains to leverage the popularity of crafted coffee menus that offer a variety of unique and flavorful espresso drinks.
- Beverage Companies
- Opportunity for beverage companies to innovate and offer hot and cold beverage options that cater to the growing demand for versatile and adaptable drink choices.
