This series of photos from Madrid-based photographer Gonza Gamanso presents an eerie perspective on beauty. Visually impactful, yet puzzling and almost frightening, the photos capture asymmetrical imagery that showcases and incites a variety of emotions. Many of the photos use hair in an unconventional way that furthers the disturbing nature of the photos. Gamanso shoots the majority of his photographs in what he calls a box room -- a small and empty closetlike space that he is free to decorate however he pleases to fit the theme of the photos.
Implications - The recession has affected all aspects of mainstream culture, but it's most prevalent in art, where savvy creatives interpret our collective angst into eerie and sometimes macabre works of art.
Key Themes Behind This Trend
- Eerie Photography
- The trend towards eerie and unsettling photographs that evoke strong emotions presents an opportunity for disruptive innovation in artistic expression and creative marketing campaigns.
- Asymmetrical Imagery
- The use of non-symmetrical compositions in photography offers an opportunity for disruptive innovation in visual communication, brand identity, and graphic design.
- Unconventional Use of Hair
- The trend towards unconventional uses of hair in photography presents an opportunity for disruptive innovation in hair care products and hair styling tools, as well as in beauty and fashion campaigns.
Where This Applies
- Artistic Photography
- The trend towards eerie and unsettling photography presents an opportunity for disruptive innovation in artistic expression and creative marketing campaigns.
- Graphic Design
- The trend towards asymmetrical and non-conventional imagery presents an opportunity for disruptive innovation in graphic design, visual communication, and brand identity.
- Hair Care Industry
- The trend towards unconventional use of hair in photography presents an opportunity for disruptive innovation in hair care products and hair styling tools, as well as in beauty and fashion campaigns.
