Helly Hansen recently designed the Gone on my Catwalk app to help people get excited about stepping out into the great outdoors. This smartphone app is meant to motivate users to spend some quality time outside no matter what the weather is like.
The app playfully gets its name from the fashion world that often showcases the latest runway collections by having models strut down a long catwalk. The Gone on my Catwalk app hopes to encourage folks from all walks of life to get excited about turning the wilderness into their very own sort of catwalk. Users can enjoy collecting cool gear, prizes and rewards for spending time outside. The app will track how far you walk, your location and even any pictures you take if you're interested in sharing your outdoor catwalk with fellow users.
What's Driving This Trend
- Outdoor Exploration Apps
- There is an opportunity to develop apps that encourage people to explore outdoor spaces, collect badges and rewards.
- Gamification of Outdoor Activities
- Developing apps that offer incentives and goals for outdoor exploration can encourage users to get outside and engage in physical activity in a fun and interactive way.
- Social Sharing of Outdoor Adventures
- Apps that allow users to share photos and experiences of their outdoor explorations in a social setting could be a popular way to engage with like-minded individuals who have a shared passion for nature and the outdoors.
Who This Affects Most
- Outdoor Gear and Apparel Industry
- Partnering with outdoor apps to offer exclusive discounts or rewards for users who reach certain goals could be a unique marketing strategy for outdoor gear and apparel companies.
- Tourism Industry
- Integrating outdoor exploration apps into tourism strategies can provide visitors with a unique way to discover local sites and landmarks.
- Fitness and Health Industry
- Developing and promoting apps that gamify outdoor exercise could be a way for fitness and health companies to encourage physical activity in a fun and interactive way.
