Helly Hansen recently designed the Gone on my Catwalk app to help people get excited about stepping out into the great outdoors. This smartphone app is meant to motivate users to spend some quality time outside no matter what the weather is like.
The app playfully gets its name from the fashion world that often showcases the latest runway collections by having models strut down a long catwalk. The Gone on my Catwalk app hopes to encourage folks from all walks of life to get excited about turning the wilderness into their very own sort of catwalk. Users can enjoy collecting cool gear, prizes and rewards for spending time outside. The app will track how far you walk, your location and even any pictures you take if you're interested in sharing your outdoor catwalk with fellow users.