UNITE's Gone in 7SECONDS Root Touch-Ups are fast-drying formulas that can be used in between trips to the salon to conceal and blend hair that's grown out or gray. The flake-free, non-staining temporary root sprays are designed to deliver instant coverage for all hair types that lasts all day. The collection of temporary root cover sprays comes in a variety of shades that can be applied and styled in a matter of minutes—the fast-acting sprays only need a light spray and two to three minutes to dry.
From 10-minute at-home hair color treatments to one-minute hair masks, consumers are choosing to indulge in self-care with products that help to maintain and nourish their hair in time-effective ways.
Image Credit: UNITE
What's Driving This Trend
- Fast-drying Hair Sprays
- The fast-drying formula of Gone in 7SECONDS Root Touch-Up Spray offers a disruptive innovation opportunity for cosmetic companies to create quick and convenient hair maintenance products.
- Temporary Root Cover Sprays
- The collection of temporary root cover sprays presents a disruptive innovation opportunity for hair care brands to cater to consumer demand for easy, on-the-go solutions for concealing hair regrowth.
- Time-effective Haircare Products
- The rise of time-effective haircare products, such as the Gone in 7SECONDS Root Touch-Up Spray, presents a disruptive innovation opportunity for the beauty industry to create efficient solutions for busy consumers.
Who This Affects Most
- Cosmetics
- The fast-drying hair sprays trend provides a disruptive innovation opportunity for cosmetics companies to develop innovative hair maintenance products.
- Hair Care
- The temporary root cover sprays trend offers a disruptive innovation opportunity for hair care brands to meet consumer demand for convenient products that conceal hair regrowth.
- Beauty
- The time-effective haircare products trend creates a disruptive innovation opportunity for the beauty industry to create efficient solutions that cater to the needs of time-strapped consumers.
