A series of shots by American photographer James Friedman entitled 'Interior Design' showcases hidden golf ball material. The photographer took various brands of golf balls and cleanly cut them in half. He then proceeded take amazing pictures of them. Each shot features a different golf ball with a beautiful and textured design within. Friedman captured each golf ball in the exact same way in order to increase the surreal effect.
Though the Interior Design collection only contains shots of golf balls, there are many incredible patterns. Each ball has a different otherworldly design hidden within. According to Friedman, "what I found inside inspired me to consider that I could discover, in the unlikeliest of places, elegant formal qualities and surprising metaphorical possibilities."
What Makes This Trend Stand Out
- Bisected Golf Balls
- Disruptive innovation opportunities may include the creation of unique decorative objects or the development of materials with advanced properties, such as enhanced aerodynamics for sports equipment.
- Hidden Designs
- Disruptive innovation opportunities may include the use of materials with unique designs for fashion or home decor, or the development of new manufacturing processes to incorporate hidden designs in products.
- Surreal Photography
- Disruptive innovation opportunities may include the use of unconventional materials or techniques in photography, or the development of new ways to showcase the surprising qualities of everyday objects.
Sectors Adopting This
- Sports Equipment
- Bisected golf balls with advanced properties could disrupt the sports equipment industry by providing enhanced performance and increasing user satisfaction.
- Fashion and Home Decor
- Hidden designs in materials could disrupt the fashion and home decor industries by providing unique and aesthetically pleasing products, increasing consumer interest and engagement.
- Photography
- Surreal photography can disrupt the photography industry by offering new ways to capture and showcase ordinary objects, and by providing unique and creative content that resonates with audiences.
