Collectible Gold Race Cars

Sotheby's is Auctioning a 1/25-Scale Model of an Iconic Ford Vehicle

For auto enthusiasts, the market for decor collectibles doesn't get more exciting than an authentic gold race car. Auctioned by Sotheby's, the object belongs to "a descendant of Henry Ford" and it depicts one of the company's most iconic racing automobiles. The model is about 7.25 x 3.25 x 1.5 inches and weighs about three pounds. The luxe and extravagant collectible is composed of two-toned 18-karat-gold, making the miniature auto a precious item with an authentic backstory and high-quality materials.

The gorgeous gold race car features a nice little detail on the license plate that makes it that much more valuable. It reads "Michigan Ford 1." This definitely brings its value up. Sotheby's has set the entry price a $24,000 USD and the bidding war closes on December 4th.

Luxury Collectibles
Creating and selling limited-edition luxury collectibles for wealthy enthusiasts.
Gold-plated Models
Designing and manufacturing gold-plated versions of iconic vehicles and other collectibles for high-end buyers.
Backstory-based Collectibles
Creating and marketing collectibles that have an authentic and compelling backstory to add value to the product.

Who This Affects Most

Automotive Manufacturing
Exploring opportunities to create high-end, limited-edition versions of iconic vehicles for collectors.
Luxury Goods
Introducing customizable and restricted-edition luxury items that appeal to high-end buyers, such as gold-plated collectibles.
Auction Houses
Partnering with affluent collectors and sellers to create and auction high-value, backstory-based collectibles.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 54%
Freshness 8%