Gojee recipes is an incredible new web-based service that gives you ideas for things to make based on what you have got handy. What’s really novel about the service is that all the suggestions come from professional food writers.
What I particularly like about Gojee recipes is the highly visual nature of their website; the photographs are a very tempting display of what will be in store when you sign up for the service. Give Gojee recipes a try and see what you can make with what you’ve got in you pantry.
Implications - As a result of the recent economic downturn, consumers are more conscious than ever of every dollar that they spend. These consumers are increasingly opting to make their own food as opposed to eating out. Companies should take this thrift mindset into account when pitching creating and pitching products.
What Makes This Trend Stand Out
- Personalized Recipe Experiences
- Companies can tap into the trend of personalized recipe experiences like Gojee to provide customized meal planning services.
- Visual-based Food Inspiration
- Incorporating visually appealing food displays like Gojee can enhance a brand's online recipe content.
- Leveraging Professional Expertise
- Like Gojee's use of professional food writers, companies can leverage expert knowledge in various industries to provide unique and valuable services to consumers.
Sectors Adopting This
- Food Industry
- Food companies can create personalized meal planning services like Gojee to cater to consumers' increasing desire for homemade meals.
- Media Industry
- Media companies can use visual-based food inspiration like Gojee to enhance their online recipe content and attract more consumers.
- Marketing Industry
- Marketing companies can leverage professional expertise like Gojee's use of professional food writers to provide unique and valuable services to their clients.
