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HomeGoods' #GoFinding Series Celebrates the Thrill of Discovery
Ellen Smith — June 5, 2018 — Art & Design
References: mccannny & creativity-online
HomeGoods is embracing the chaotic and eclectic nature of its stores with its new #GoFinding campaign, which reminds consumers that rummaging around can result in some affordable and unique finds.
To promote the new campaign, the homeware retailer setup a a series of art installations throughout the United States which beautifully embodies the diverse nature of the stores. Some of these gorgeous displays include a mountain of lamps in Manhattan which were designed to appear as the famed city's skyline or a floor of mirrors along the desert floor in Nevada. On a clear day, these mirrors reflect the blue sky and appear as a river.
According to the agency behind this campaign, McCann New York, the installations were developed to celebrate the "thrill of finding."
To promote the new campaign, the homeware retailer setup a a series of art installations throughout the United States which beautifully embodies the diverse nature of the stores. Some of these gorgeous displays include a mountain of lamps in Manhattan which were designed to appear as the famed city's skyline or a floor of mirrors along the desert floor in Nevada. On a clear day, these mirrors reflect the blue sky and appear as a river.
According to the agency behind this campaign, McCann New York, the installations were developed to celebrate the "thrill of finding."
Trend Themes
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Chaos-embracing Homeware Campaigns — Brands may explore the concept of celebrating disorder and disorganization in their marketing campaigns to provide a unique shopping experience.
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Artistic Retail Installations — Retailers may utilize large-scale art installations as a form of experiential marketing to capture the attention of audiences and increase brand awareness.
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Eclectic and Affordable Home Decor — There may be a demand for unique and affordable home decor that exudes a personalized, eclectic style.
Industry Implications
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Retail — Home decor and other retailers may benefit from incorporating chaos and creativity into their marketing campaigns to attract customers with a desire for unique shopping experiences.
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Art and Installation — There may be an increased demand for artists and installation companies to create large-scale, impactful installations for retailers and other organizations.
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Affordable Home Decor — Companies that offer affordable, eclectic home decor may see increased demand from consumers who want to personalize their living spaces with unique finds.
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