HomeGoods is embracing the chaotic and eclectic nature of its stores with its new #GoFinding campaign, which reminds consumers that rummaging around can result in some affordable and unique finds.
To promote the new campaign, the homeware retailer setup a a series of art installations throughout the United States which beautifully embodies the diverse nature of the stores. Some of these gorgeous displays include a mountain of lamps in Manhattan which were designed to appear as the famed city's skyline or a floor of mirrors along the desert floor in Nevada. On a clear day, these mirrors reflect the blue sky and appear as a river.
According to the agency behind this campaign, McCann New York, the installations were developed to celebrate the "thrill of finding."