HomeGoods is embracing the chaotic and eclectic nature of its stores with its new #GoFinding campaign, which reminds consumers that rummaging around can result in some affordable and unique finds.
To promote the new campaign, the homeware retailer setup a a series of art installations throughout the United States which beautifully embodies the diverse nature of the stores. Some of these gorgeous displays include a mountain of lamps in Manhattan which were designed to appear as the famed city's skyline or a floor of mirrors along the desert floor in Nevada. On a clear day, these mirrors reflect the blue sky and appear as a river.
According to the agency behind this campaign, McCann New York, the installations were developed to celebrate the "thrill of finding."
Chaos-Embracing Homeware Campaigns
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Grass-Inspired Indoor Pavilions
Patterns as a Language
Outdoor Urban Workout Gyms
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.