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Chaos-Embracing Homeware Campaigns

Chaos-Embracing Homeware Campaigns play_circle_filled

HomeGoods' #GoFinding Series Celebrates the Thrill of Discovery

— June 5, 2018 — Art & Design
HomeGoods is embracing the chaotic and eclectic nature of its stores with its new #GoFinding campaign, which reminds consumers that rummaging around can result in some affordable and unique finds.

To promote the new campaign, the homeware retailer setup a a series of art installations throughout the United States which beautifully embodies the diverse nature of the stores. Some of these gorgeous displays include a mountain of lamps in Manhattan which were designed to appear as the famed city's skyline or a floor of mirrors along the desert floor in Nevada. On a clear day, these mirrors reflect the blue sky and appear as a river.

According to the agency behind this campaign, McCann New York, the installations were developed to celebrate the "thrill of finding."
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