YouTube channel LET'S MELT THIS went viral when one of its videos featured melting glow sticks which are usually reserved for children's parties or raves.
The channel swapped candles for glow sticks and the results were are fascinating. The glow sticks burn in the blackened room almost as candles would and their fluorescent light appears to become even brighter. The 'glow stick candles' are beautiful to watch and when they've devolved into nothing but a puddle, some of them burn out almost as a firework would.
The strange wilting candles do not have any other purpose other than to show the audience what happens when glow sticks are melted, but the video does come across as a unique art piece.
Why This Trend Is Growing
- MELTING GLOW STICKS
- Disruptive innovation opportunity: Exploring alternative uses for glow sticks beyond children's parties and raves.
- PSYCHEDELIC VIDEOS
- Disruptive innovation opportunity: Utilizing psychedelic visuals in marketing and entertainment content.
- UNIQUE ART PIECES
- Disruptive innovation opportunity: Creating and selling unconventional art pieces using unconventional materials.
Industries Being Reshaped
- ART AND DESIGN
- Disruptive innovation opportunity: Incorporating unconventional and mesmerizing elements into traditional art and design.
- MARKETING AND ADVERTISING
- Disruptive innovation opportunity: Using unique and visually captivating content to engage and attract target audiences.
- ENTERTAINMENT
- Disruptive innovation opportunity: Integrating psychedelic visuals and interactive experiences into entertainment products and services.
