Glossier's Holiday collection has dropped just in time for the season, offering a collection of fan-favorite items alongside some new releases.
Perfect for the makeup fan in one's life, this collection offers something to suit every aesthetic, whether it be bold or minimal. Standouts include a release entitled 'Gold Rush' which offers a shimmering line of goods to help wearers get through the winter season. In addition, the brand has also dropped jewelry, offering a 14K gold necklace arriving in the shape of a G. In addition, the brand has assembled a “Balm Dotcom Roulette," which offers a randomized selection of three of Glossier's highly popular lip balms.
Meanwhile, the brand is also using this time to launch new sweaters.
Image Credit: Glossier
Key Themes Behind This Trend
- Shimmering Holiday Makeup Collections
- Opportunity for innovative brands to create shimmering holiday makeup collections that provide a diverse range of products for different aesthetic preferences.
- Fan-favorite Items and New Releases
- Opportunity for businesses to release holiday collections that include both popular items and new releases to create excitement among customers.
- Randomized Selections
- Opportunity for brands to offer randomized product selections, like the "Balm Dotcom Roulette", to surprise and delight customers.
Where This Applies
- Cosmetics and Beauty
- Opportunity for cosmetics and beauty companies to capitalize on the holiday season by launching shimmering holiday makeup collections.
- Jewelry
- Opportunity for jewelry companies to expand their product offerings by creating holiday-themed accessories, like Glossier's 14K gold necklace.
- Fashion
- Opportunity for fashion brands to release holiday-themed sweaters and other clothing items to cater to the seasonal market demand.
