There is now a Glossier sweatshirt available for fans of the social media-famous beauty brand. Although Glossier is known for its contemporary makeup wares, the company is now making a leap into fashion with its first branded garment.
The Glossier sweatshirt is the result of popular demand from the brand's loyal followers. The sweaters were originally made for Glossier employees to combat a chilly office, however consumer demand has resulted in the widespread release of the cozy sweaters. The shirts themselves are a classic grey crewnecks with raglan sleeves. The inside is coated in a soft fleece, while the exterior is adorned with the brand's name.
The new merchandise from Glossier demonstrates how indie beauty brands can develop a strong consumer base by creating a sense of brand loyalty.