Glossier Launches its First-Ever Retinol Product
Francesca Mercurio — September 1, 2021 — Fashion
References: fashionista
Glossier - a Millennial-focused cosmetic brand - just launched its first-ever retinol product.
As Millennials enter their 30s, the brand wanted to grow with its primary customer base by offering products meant for maturing skin. Glossier's new Universal Pro-Retinol is a creamy formula designed to renew the skin overnight. The cream is made using a 0.5 % concentration of a retinol-hybrid called Retyinyl Sunflowerate derived from sunflowers. This derivative is rich in Vitamin A and fatty acids, which help nourish the skin.
Glossier's retinol will help minimize the presence of fine lines, blemishes, uneven texture, and skin tone. Its creamy formula ensures it will moisturize the skin, unlike traditional retinol products. In addition, the product comes in a pump-top bottle which conserves the product and makes the application process mess-free.
Image Credit: Glossier
As Millennials enter their 30s, the brand wanted to grow with its primary customer base by offering products meant for maturing skin. Glossier's new Universal Pro-Retinol is a creamy formula designed to renew the skin overnight. The cream is made using a 0.5 % concentration of a retinol-hybrid called Retyinyl Sunflowerate derived from sunflowers. This derivative is rich in Vitamin A and fatty acids, which help nourish the skin.
Glossier's retinol will help minimize the presence of fine lines, blemishes, uneven texture, and skin tone. Its creamy formula ensures it will moisturize the skin, unlike traditional retinol products. In addition, the product comes in a pump-top bottle which conserves the product and makes the application process mess-free.
Image Credit: Glossier
Trend Themes
1. Millennial Anti-aging Products - Brands can create new anti-aging products targeting millennials to cater to their skin type and lifestyle.
2. Retinol Alternatives - Manufacturers can explore creating retinol alternatives that are gentler on the skin and have more natural ingredients.
3. Eco-friendly Packaging - Brands can create eco-friendly packaging for skincare products to reduce waste and increase brand sustainability.
Industry Implications
1. Cosmetics - The cosmetics industry can explore creating more millennial-focused anti-aging products to target this fast-growing customer base.
2. Beauty Packaging - The beauty packaging industry can embrace new innovative materials to create eco-friendly packaging for skincare products.
3. Natural Ingredients - The natural ingredients industry can partner with cosmetic manufacturers to develop more natural and gentle anti-aging products like retinol alternatives.
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