If 'pinteresty' is your favorite adjective, you love the outdoors and going camping, Target's new glamping line is for you. The result of a collaboration with a lifestyle blog, Poppytalk for Target provides camping gear with a glamorous touch. The Pinterest-like collection became available on June 22.
The glamping line consists of everything an outdoorsy girly girl could need, including collapsable cup cake stands, napkin caddies, color co-ordinated picnic baskets, canopies and candelabras. With the exception of the canopy, everything retails for under $25 -- even the floral printed thermoses, lanterns and pit skewers. From pink flatwear to votive candle holders to Pinterest-required string lights, going camping never looked so good. Before planning your next camping adventure, start pinning now.
What Makes This Trend Stand Out
- Glamping
- The trend of glamorous camping offers opportunities for disruptive innovation in outdoor gear and camping equipment.
- Decorative Camping
- The trend of adding feminine flourishes to camping gear creates opportunities for disruptive innovation in the outdoor industry.
- Pinterest-like Collections
- The trend of creating curated collections reminiscent of Pinterest offers opportunities for disruptive innovation in retail and e-commerce.
Sectors Adopting This
- Outdoor Gear
- The outdoor gear industry can explore disruptive innovations in glamping accessories and fashionable camping equipment.
- Retail
- The retail industry can take advantage of the trend by incorporating decorative camping collections into their product offerings.
- E-commerce
- The e-commerce industry can capitalize on the popularity of Pinterest-like collections by creating online platforms that emulate the curated and visually appealing nature of these collections.
