This glam laundromat editorial shows people another side of house chores. While some women wear sweats and cutoffs to do their laundry, it appears that fur jackets, sequinned skirts and printed pants are also options if stylist Equiline van Dooren has any say in the matter. Granted, for those looking to make a lasting impression, this would be the way to go.
Set to appear in the August 2014 issue of L’Officiel Netherlands, the glam laundromat editorial stars models Milou Sluis and Isabel Scholten. The two platinum blonde beauties were shot on location in Amsterdam by photographer Karen Rosetzsky. Their elegant and subtly edgy ensembles were perfected with long curled locks, red lips and smokey eyes by hair and makeup artist Pernell Kusmus. They were captured in color and black and white.
Key Themes Behind This Trend
- Laundry Chic
- Incorporate high fashion into traditionally mundane activities for a new luxury experience.
- Fashionable Domesticity
- Exploring fashion opportunities in everyday domestic activities.
- Photography Set in Real Workspaces
- Showcasing models in everyday locations not commonly associated with luxury fashion.
Where This Applies
- Fashion Industry
- Experiment with new ways to merge high fashion and domesticity in everyday apparel.
- Household Products Industry
- Create luxury laundry products that complement a higher standard of attire.
- Photography Industry
- Explore new ways to portray models in real-life settings for fashion editorials.
