For Spring/Summer 2017, the Givenchy sunglasses range was updated with a new addition to its VISOR series.
The eyewear has a retro athletic look, which comes from a combination of the frames themselves and the thick red strap that connects the two arms together. This gives the Givenchy sunglasses a utilitarian vibe, however the brand is careful to maintain a sense of elegance at the same time.
Made from rubber, metal and neoprene, the eyewear swaps between tones of silver, gray and olive. Due to this, the red strap on the back is made to standout much more prominently, bringing a statement edge to the Givenchy sunglasses. Written on the strap is the phrase "REAL EYES. REALIZE. REAL LIES."
Key Themes Behind This Trend
- Athletic Sunglasses
- Eyewear brands can create athletic-looking sunglasses by combining retro frames with thick straps and add a statement edge with bold colors and phrases.
- Rubberized and Neoprene Eyewear
- Eyewear manufacturers can create lightweight, durable and colorful eyewear by using rubber, metal and neoprene materials in their designs.
- Elegant Sportswear Accessories
- Fashion brands can attract consumers who desire sporty, yet elegant accessories by creating utilitarian, yet stylish eyewear that complements both casual and dressy outfits.
Where This Applies
- Fashion Accessories
- Fashion accessories market can benefit from the growing demand for sporty yet stylish eyewear designs to accessorize everyday outfits.
- Eyewear
- Eyewear industry can create rubberized and neoprene eyewear that caters towards athletic, stylish and statement-making clientele.
- Sportswear
- Sportswear brands can add trendy, yet elegant accessories to their collections, that elevates the overall sporty look and appeals to consumers that want to wear their sportswear outside of the gym.
