Fashion house Givenchy has released its latest campaign for the Givenchy SS 2011 collection hitting stores shortly. The current Ready-to-wear line is infused with animal prints, sheer dresses and structured with strong shoulders and embellishments.
The Givenchy SS 2011 advertisement features models Jonathan Marquez, Iris Strubegger and the infamous Natasha Poly. Classic black and white photography was used to highlight the season's best, emphasizing attitude, style and sexiness that allude all things Givenchy.
Implications - Female shoppers are always looking to stand out with their fashion choices and clothes. Designs that make a statement appeal to those who want to create a bold look that sets them apart from others. Designers that are looking to appeal to this market of woman should create products that are pushing the boundaries and make stronger design decisions.