The Givenchy Fall/Winter 2020 Range Unveiled at PFW
References: highsnobiety
The Givenchy Fall/Winter 2020 collection made its debut on the Paris Fashion Week runways as the brand's artistic director Clare Waist Keller explores themes of post=streetwear menswear. The concept was translated by modern tailoring as the seasonal capsule drew inspiration from Maharaja of Indore, Yash Rao Holkar II.
His style captures the attention of many all over the globe as he explores royalty and his presence as an 'outlier' during the 30s. Keller speaks about this to Highsnobiety, "there was something about him, and the way his life devolved from this incredible opulence and this regality into this […] life of a drifter.” The range features looks that explore western influences and contemporary cuts.
Image Credit: Highsnobiety / Eva Al Desnudo
His style captures the attention of many all over the globe as he explores royalty and his presence as an 'outlier' during the 30s. Keller speaks about this to Highsnobiety, "there was something about him, and the way his life devolved from this incredible opulence and this regality into this […] life of a drifter.” The range features looks that explore western influences and contemporary cuts.
Image Credit: Highsnobiety / Eva Al Desnudo
Trend Themes
1. Post-streetwear Menswear - Disruptive innovation opportunity: Develop a brand that combines elements of streetwear and high fashion to create a unique post-streetwear menswear aesthetic.
2. Western-inspired Streetwear - Disruptive innovation opportunity: Create a streetwear brand that incorporates western-inspired elements, offering a fresh and unique take on streetwear fashion.
3. Royalty-influenced Fashion - Disruptive innovation opportunity: Design a fashion line that takes inspiration from historical royalty, infusing traditional elements with modern cuts to create a distinctive and luxurious style.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials into the fashion industry to meet the growing demand for sustainable clothing options.
2. Streetwear - Disruptive innovation opportunity: Develop a streetwear brand that focuses on inclusivity, blending diverse styles and cultural influences to create an authentic and socially conscious streetwear experience.
3. Luxury - Disruptive innovation opportunity: Embrace technology and digital platforms to enhance the luxury shopping experience, offering interactive features and personalized recommendations for customers.
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