Coca-Cola South Pacific recently announced that it will be launching an exclusive ginger-flavored soda in Australia just in time for the country's summer season. With the growing demand for more uniquely flavored beverage options, Coca-Cola's new product could help to reinvigorate the soda category among millennials.
The new Coca-Cola Ginger drink is a limited-edition product that will be available exclusively in Australia during the summer months. The soda itself will feature a zesty ginger flavor to deliver more bite than a regular soda. The bottle will also show off the star ingredient with a gold-trim label and trim highlighting the addition of ginger. The new recipe and branding for Coca-Cola's ginger-flavored soda is largely designed to appeal to young adults who are frequently choosing other beverages over more traditional Coca-Cola products.
Zesty Ginger Sodas
More Stats +/-
Millennial-Targeted Soda Lines
Organic Carbonated Drinks
Sparkling Elderflower Drinks
Botanical Cocktail Sodas
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.