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Exotic Double-Decker Desserts

This Ginger Pear Chai Ice-Cream Sandwich Recipe is Twice as Sweet

— July 31, 2011 — Lifestyle
If an ice cream and phyllo pastry combination sounds absolutely mouthwatering to you, you're certainly not alone, and are going to salivate over this Ginger Pear Chai Ice Cream Sandwich recipe.

As you may have guessed from the treat's name, it's a fun twist on ice cream sandwiches with cookie bases. The addition of poached pears in a ginger chai glaze, similarly flavored ice cream and butterscotch sauce to top it all off makes this recipe a must-make!

Implications - Taking a familiar recipe and adding a unique spin -- like this double-decker recipe does with ice cream sandwiches -- can be a highly effective way for companies to capitalize on products that consumers are already known to love. Businesses that do so be perceived as people-pleasing innovators.
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