This Gin No Sara sushi commercial proves marketing comes in all shapes and sizes. After all, you literally can’t tell what this hilarious ad is trying to sell until the final three seconds of the video, but I bet after seeing it, you’re curious enough to want to give these sushi-selling funnymen a chance.
The Gin No Sara sushi commercial starts off with a Japanese couple encountering a stray dog. The male lead reveals he’s afraid of dogs, and so the female character starts throwing objects at the dog in an attempt to scare it away. She eventually removes boob inserts to hurl at the dog, but to no avail. As her trump card, she washes the make up off her face to reveal…well, you should see it for yourself. Audiences are then reminded that quality ingredients are important as the commercial fades into the Gin No Sara logo.
What Makes This Trend Stand Out
- Humorous Advertising
- There is a trend of using humor to promote products and services, providing an opportunity for disruptive innovation in developing unique and memorable commercials.
- Viral Marketing
- There is a trend of creating visually appealing and sharable content that can go viral on social media, presenting an opportunity for companies to reach wider audiences and increase brand exposure.
- Surprise Endings
- There is a trend towards creating advertisements with unexpected endings, offering an opportunity for companies to engage viewers and make a lasting impression.
Sectors Adopting This
- Food and Beverage
- There is an opportunity for disruptive innovation within the food and beverage industry in creating unique and humorous advertisements to promote their products.
- Advertising
- There is an opportunity for disruptive innovation within the advertising industry in developing new and creative ways to market products and services using humor and surprise.
- Entertainment
- There is an opportunity for disruptive innovation within the entertainment industry in producing humorous and attention-grabbing content that can attract a wider audience and increase engagement.
