Gibson has introduced the Gibson Band, featuring a rotating group of Gibson artists. The band's debut single is named 'Deconstruction' and was co-written by Serj Tankian of System of a Down and Gibson CEO Cesar Gueikian. The single also features Tony Iommi of Black Sabbath on guitar. Available through Gibson Records, all proceeds from the single, along with funds from the auction of Serj Tankian's painting 'Our Mountains,' and a custom Les Paul guitar, will benefit the Armenia Fund's Artsakh Refugee Initiative. The auction, hosted by Julien's Auctions, ran from December 8 to December 18. The collaboration also includes a donation from Corporación América Foundation, supporting positive change in Armenia.
The Gibson Band aims to provide a new platform for collaboration between the Gibson team and its artists.
Image Credit: Gibson
Key Themes Behind This Trend
- Rotating Artists
- The Gibson Band features a rotating group of Gibson artists, creating opportunities for diverse collaborations.
- Charitable Music
- Through the release of 'Deconstruction' and auctions, Gibson promotes charitable initiatives in Armenia through the power of music.
- Corporate Philanthropy
- Corporación América Foundation's donation showcases the potential for businesses to support positive change in communities.
Where This Applies
- Music
- The Gibson Band introduces a new collaboration platform for artists in the music industry.
- Auction
- Julien's Auctions plays a crucial role in facilitating the fundraising efforts through the auction of art and custom guitars.
- Corporate Social Responsibility
- Corporación América Foundation's support demonstrates the importance of corporate social responsibility in making a positive impact.
