Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Farmer's Market Campaign

 - Jun 27, 2008
References: adrants
A farmer's market in Portland got down to the root of creativity marketing by transforming urban trees into giant carrots. Only innovative marketers can stand out today in world where we are so bombarded with messages from the media.

Owen Jones & Partners managed to get citizens of the Oregon city to take note of the upcoming produce fair by lining the tree bases with vibrant orange plastic liners that looked like carrots.

"In addition to the linings which make the trees look like carrots, the agency also placed placards over the antennae of automobiles throughout the city making them look like scrumptious barbecued vegetable skewers," AdRants adds.

What a great way to stimulate a hankering for fresh, crunchy veggies!