Walking around all day capturing monsters on Pokémon Go can burn a lot of energy -- which is why ThinkGeek's giant Pokémon lounge chair is the perfect way to refuel.
Dubbed the the 'Snorlax Bean Bag Chair,' the product is "officially-licensed Pokémon merchandise" -- ensuring that the character is as accurate as possible in its new cushioned form. The bean bag chairs measure in at two feet wide by four feet tall -- offering consumers an expansive and cozy spot to curl up and relax in.
The giant Pokémon monster is shown with a smiling face and a lazy posture that denotes its purpose, while its legs and arms simultaneously provide consumers with more support. With this, fans can relate to the sleeping character more closely than ever as they participate in its favorite activity.
What Makes This Trend Stand Out
- Anime-inspired Furniture
- There is an opportunity to tap into the growing market of anime fans with unique and officially licensed furniture designs.
- Character Lounge Chairs
- Creating lounge chairs inspired by popular characters provides fans with new and unique ways to show off their love for their favorite franchises.
- Licensed Merchandise
- Partnering with popular franchises to create licensed merchandise allows businesses to tap into the loyal fan bases of those franchises for increased sales and brand recognition.
Sectors Adopting This
- Furniture
- The furniture industry can explore new opportunities to expand into niche markets, such as anime-inspired furniture designs.
- Merchandising
- Specialized merchandising companies can work with franchises to produce officially licensed products, providing fans with quality merchandise while increasing brand reach and sales.
- Entertainment
- Media and entertainment companies can capitalize on the popularity of franchises by partnering with merchandise companies to create licensed products that enhance the fan experience.
