Anti-Pollution Campaign
Here's a cool viral marketing campain to protest against air pollution. In short, it's a giant air-balloon fixed to a car's mufler. The balloon looks like a giant smoke cloud, which drives home the point that pollution ruins the environment.
If you have more information about this campaign, please leave a comment!
Implications - This is a very bold kind of marketing push with a visceral approach to connecting with consumers. Anyone who saw a campaign like this would have a hard time remaining unaffected, indifferent or apathetic. Companies looking to make a bold impact on their target demographic should definitely take note of this provocative advertising effort and the effect that it will ultimately have.
If you have more information about this campaign, please leave a comment!
Implications - This is a very bold kind of marketing push with a visceral approach to connecting with consumers. Anyone who saw a campaign like this would have a hard time remaining unaffected, indifferent or apathetic. Companies looking to make a bold impact on their target demographic should definitely take note of this provocative advertising effort and the effect that it will ultimately have.
