Anti-Pollution Campaign

 - Apr 17, 2007   Updated: Apr 25 2011
References: &
Here's a cool viral marketing campain to protest against air pollution. In short, it's a giant air-balloon fixed to a car's mufler. The balloon looks like a giant smoke cloud, which drives home the point that pollution ruins the environment.

If you have more information about this campaign, please leave a comment!

Implications - This is a very bold kind of marketing push with a visceral approach to connecting with consumers. Anyone who saw a campaign like this would have a hard time remaining unaffected, indifferent or apathetic. Companies looking to make a bold impact on their target demographic should definitely take note of this provocative advertising effort and the effect that it will ultimately have.