The new Ghostbusters LEGO has been released in advance of the release of the new Ghostbusters movie, which is set for July release. This LEGO set certainly ramps up the excitement ahead of the release of the highly anticipated film.
This LEGO set includes all four of the new Ghostbuster characters -- Erin Gilbert, Jillian Holtzmann, Abby Yates and Patty Tolan -- in their ghostbusting ride. And don't forget the brick version of their secretary Kevin -- played by Chris Hemsworth in the movie -- riding on his Ecto-2 motorbike. Finally, there's also a LEGO ghost dubbed the Red Daemon. The Red Daemon might just explain why the LEGO Kevin toy has an alternate face complete with red eyes.
This Ghostbusters LEGO set carries on from the previous two editions by merging the best of action figures with LEGO bricks.
What Makes This Trend Stand Out
- Movie-themed LEGO Sets
- Opportunity to create and sell LEGO sets based on popular movie franchises, expanding the market for LEGO beyond traditional brick-building play.
- Merge of Action Figures and LEGO
- Innovation potential to combine the popularity of action figures with the creative possibilities of LEGO, creating hybrid toys that appeal to a wide range of consumers.
- Character-based LEGO Collectibles
- Potential to develop collectible LEGO sets featuring popular characters from movies, TV shows, and other media, catering to the growing fanbase of collectors and enthusiasts.
Sectors Adopting This
- Toys & Games
- Disruptive opportunity for the toy industry to produce and market unique LEGO sets that target specific movie franchises and appeal to collectors and fans alike.
- Entertainment
- Innovation potential for the entertainment industry to collaborate with LEGO to create movie tie-in sets, enhancing the merchandise and immersive experiences for fans.
- Collectibles
- Opportunity for the collectibles industry to tap into the LEGO market by producing limited edition character-based sets that attract both LEGO enthusiasts and collectors of memorabilia.
