Banshee-Banishing Backpacks

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The Ghostbuster Proton Pack Doubles as a Pillow

— August 28, 2011 — Pop Culture
Let's face it: you might not want to rely on the Ghostbuster Proton Pack if you ever do confront a ghost, banshee or any other deadly apparition. Yet this take on a cult classic staple is cute, crafty and will have all the kids whispering with envy. Unless, of course, another kid rolls around with this Ghostbusters-inspired backpack, which is decidedly less handmade-looking. Either way, these two kids together will be able to show who's boss in the schoolyard.

Created by Phoenix-based Jezebel Rose, there Ghostbuster Proton Pack is a very good reason why it doesn't appear as official or realistic as the other backpack. It actually doubles as a portable pillow; therefore, its unstructured form serves a purpose other than carrying items or scaring away haunting, incorporeal beings.

Trend Themes

  1. Portable Pillow Backpacks — Creating backpacks that double as portable pillows presents a disruptive innovation opportunity for the travel industry.
  2. Cult Classic-inspired Accessories — Developing accessories inspired by cult classic movies like Ghostbusters opens up disruptive innovation opportunities in the fashion and merchandise industry.
  3. Multi-functioning Backpacks — Designing backpacks that serve multiple purposes, like carrying items and transforming into other useful objects, offers a disruptive innovation opportunity in the backpack industry.

Industry Implications

  1. Travel — The travel industry can explore the opportunity of incorporating portable pillow backpacks to enhance comfort and convenience for travelers.
  2. Fashion — The fashion industry can tap into the market of cult classic-inspired accessories, like Ghostbusters backpacks, to appeal to movie enthusiasts and collectors.
  3. Merchandise — The merchandise industry can embrace the trend of multi-functioning backpacks to create unique and practical products that cater to the needs of diverse consumers.
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