Banshee-Banishing Backpacks

The Ghostbuster Proton Pack Doubles as a Pillow

Let's face it: you might not want to rely on the Ghostbuster Proton Pack if you ever do confront a ghost, banshee or any other deadly apparition. Yet this take on a cult classic staple is cute, crafty and will have all the kids whispering with envy. Unless, of course, another kid rolls around with this Ghostbusters-inspired backpack, which is decidedly less handmade-looking. Either way, these two kids together will be able to show who's boss in the schoolyard.

Created by Phoenix-based Jezebel Rose, there Ghostbuster Proton Pack is a very good reason why it doesn't appear as official or realistic as the other backpack. It actually doubles as a portable pillow; therefore, its unstructured form serves a purpose other than carrying items or scaring away haunting, incorporeal beings.

Portable Pillow Backpacks
Creating backpacks that double as portable pillows presents a disruptive innovation opportunity for the travel industry.
Cult Classic-inspired Accessories
Developing accessories inspired by cult classic movies like Ghostbusters opens up disruptive innovation opportunities in the fashion and merchandise industry.
Multi-functioning Backpacks
Designing backpacks that serve multiple purposes, like carrying items and transforming into other useful objects, offers a disruptive innovation opportunity in the backpack industry.

Where This Applies

Travel
The travel industry can explore the opportunity of incorporating portable pillow backpacks to enhance comfort and convenience for travelers.
Fashion
The fashion industry can tap into the market of cult classic-inspired accessories, like Ghostbusters backpacks, to appeal to movie enthusiasts and collectors.
Merchandise
The merchandise industry can embrace the trend of multi-functioning backpacks to create unique and practical products that cater to the needs of diverse consumers.
SCORE
1.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 25%
Freshness 8%