Mountain Hardwear's Ghost Shadow collection introduces high-performance outerwear pieces that are touted as the brand's "most sustainable collection yet." Ghost Shadow boasts 100% post-industrial recycled shell fabric and semi-recycled trims, lining and insulation, meaning that it is comprised of about 88% recycled content in total.
Although incredibly lightweight, Ghost Shadow is warm and comfortable even when wet. Thanks to the fact that Mountain Hardwear favored breathable PrimaLoft Eco synthetic insulation, the designs are quick to dry and don't release the smell of wet down. As well as being mindful with the materials chosen for the collection, Mountain Hardwear also reduces the water and carbon emissions produced in the manufacturing process.
Recently, the brand also updated its Ghost Whisperer collection to feature 100% recycled ripstop nylon.
Why This Trend Is Growing
- Sustainable Outerwear
- The Ghost Shadow collection showcases the trend of using recycled materials and reducing carbon emissions in the manufacturing process for lightweight outerwear.
- Recycled Content
- The emphasis on post-industrial recycled shell fabric and semi-recycled trims, lining, and insulation in the Ghost Shadow collection highlights the trend of utilizing recycled materials in the fashion industry.
- High-performance Eco-conscious Designs
- Mountain Hardwear's Ghost Shadow collection combines sustainability and functionality, presenting an opportunity for disruptive innovation in the field of eco-friendly outerwear.
Industries Being Reshaped
- Apparel
- The clothing industry can tap into the trend of lightweight and eco-friendly outerwear, like the Ghost Shadow collection, to satisfy the growing consumer demand for sustainable clothing options.
- Manufacturing
- The manufacturing industry can explore ways to reduce water and carbon emissions, similar to Mountain Hardwear's practices, to create more sustainable products.
- Outdoor Recreation
- The outdoor recreation industry can benefit from the trend of high-performance, sustainable outerwear, such as the Ghost Shadow collection, by offering eco-friendly options to outdoor enthusiasts.
