Hand-Dyed Suede Sneakers

Needles Revives the Ghillie Sneakers for the Fall/Winter 2018 Season

Fashion label Needles unveils its latest collection for the Fall/Winter 2018 season and among its seasonal offerings is the iconic Ghillie sneakers. The Ghillie sneakers are a highlighting item in the range with its unique cow suede uppers and contrasting canvas paneling detail. The footwear silhouette is often praised for its dyeing technique that involves sulfur compounds. Each one has been hand-dyed to ensure individuality and uniqueness throughout the entire collection, as each pair will be slightly different.

This special technique gives the shoe a psychedelic design aesthetic, as the dyeing process makes itself much more prevalent this season than its previous offerings. The Needles Ghillies sneakers will be available online through HAVEN later this year as the colder seasons approach.

Hand-dyed Sneakers
There is an opportunity for companies to implement unique hand-dyed design processes in their product lines to create a sense of individuality and uniqueness.
Psychedelic Design Aesthetic
There is an opportunity for companies to create products with vibrant and colorful designs, influenced by psychedelic designs of the 60s and 70s.
Contrasting Panel Detailing
There is an opportunity for companies to incorporate contrasting panel detailing in their products to add a unique element to their designs.

Industries Being Reshaped

Fashion
Fashion companies can create unique designs and implement hand-dyed processes in their products to stand out in a crowded market.
Footwear
Footwear companies can incorporate contrasting panel detailing in their sneaker designs, giving them a unique element on the market.
Art
Artists can use the psychedelic design aesthetic as inspiration to create unique pieces of art with vivid colors and intricate designs.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 23%
Freshness 8%

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