There is so much to admire in every corner of each photo in the ghd Scarlett Collection campaign that you might at first wonder what part of the scene is being sold. The latest line of the company's hair salon appliances paints a glamorous picture of roaring 1920s fashion to suggest that an exquisite coiffure can complete a splendid look.
To infuse the pair of images with ample pizzazz, the dynamic duo of David LaChapelle and Katy Perry was called in. If there was any question that drama would be lacking from the pictorials produced, the fantastical tale of Snow White was incorporated into the series' theme.
The two photographs provide contrasting vintage interpretations of the popular character so that the ghd Scarlett Collection campaign appeals to the dark and sexy and the sweet and sensual preferences of the consumer.
Photo Credits: Marie Claire
Why This Trend Is Growing
- 1920s Fashion Revival
- Opportunity for fashion brands to tap into the nostalgia for the glamorous and stylish 1920s era with their collections.
- Collaborative Marketing Campaigns
- Potential for brands to partner with popular celebrities and artists to create visually stunning and attention-grabbing advertising campaigns.
- Fantasy-inspired Advertising
- Chance for brands to incorporate elements of fantasy and storytelling into their ads to appeal to consumers' imagination and emotions.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage the 1920s fashion revival trend to design and market clothing and accessories inspired by the era.
- Beauty
- Opportunity for beauty brands to create innovative and glamorous hair and makeup products that cater to the demand for the 1920s flapper look.
- Advertising
- Brands can explore fantasy-inspired advertising campaigns to capture consumers' attention and create a memorable brand experience.
