Well, LA-de-dah! Some Central L.A. high school students will be hitting the computers in this fantastic new building this fall. Austrian architects Coop Himmelb(l)au designed the edifice for this school for visual and performing arts. 1,800 artsy-fartsy kids will be able to fill the school with the arts. It has everything, including its own icon: a ramp that looks like the #9, thus giving the school a brand.
Implications - Consumers are eager to see new, forward-looking designs emerge. This stems from seeing representations of the future in popular media such as film and television. Companies looking to captivate this group and form a deeper relationship with them should consider how the future has been represented and draw from those forms when creating their designs.