The 'Getglue' website is a social media site different from any other. The site personalizes a user's profile by basing it solely on their preferences on media-based ideas.
A user's preference in movies, TV shows, books, albums, and even celebrities are taken into consideration and then compared to other profiles. With this comparison, people can find others who have similar interests through the 'Getglue' site and interact accordingly.
Implications - In the last decade, the importance of social media and social networking have increased exponentially. A company can benefit from these platforms by investing in products that are not only social media compatible, but that offer rewards for consumers who utilize the company's products and engage in their social media outlets.