With American elections just around the corner, a new campaign called 'Get Your Booty to the Poll' was launched encouraging viewers to vote. The name of the campaign, Get Your Booty to the Poll, is a playful pun on the dancers who perform complex moves on the poles and the voting polls used to decide American's elected officials.
The campaign itself is a parody of many popular music videos and features dancers that explain all the ways your vote will impact the future including things like the D.A. elections, diversified school education that prepares students for the job market, and ending cash bails. It also provides viewers with a link to information and resources on where they can vote and who is running in their area.
What's Driving This Trend
- Voter Engagement Campaigns
- Opportunity for brands to create playful and culturally relevant voter engagement campaigns.
- Political Messaging Via Parody
- Disruptive innovation opportunity for brands to create politically charged messages via playful parody and satire.
- Influencer-led Voter Activation
- Opportunity for brands and politicians to leverage social media influencers to drive voter activation and education.
Who This Affects Most
- Entertainment
- Opportunity for entertainment brands to use their platforms and creative talents to drive voter education and activation.
- Politics
- Disruptive innovation opportunity for politicians to use creative messaging and marketing tactics, such as parody and satire, to drive voter engagement.
- Marketing
- Opportunity for marketing firms and agencies to create culturally relevant and playful messaging for brands looking to drive voter activation and education.
