These 'Get Away This Summer' Print Ads Support Travelling

 - Aug 1, 2011
References: muchimuchi.fr & adsoftheworld
Those with the traveling on the brain this summer are certainly going to be pleased with these 'Get Away This Summer' print ads. This quirky campaign was released by advertising agency Muchimuchi in Paris, France.

Each of these colorful Get Away This Summer print ads have a comical take on encouraging world travel and tourism over the summer months. A man fishing on concrete, men photographing a woman on the street as part of a safari, and a family engaging in water activities in a gas stations are all humorous takes on familiar summer scenarios that would be much better while on vacation.

Implications - Taking a mundane situation and putting a comical spin on it can be a great way to get consumers rethinking their conceptions of various activities. Those companies hoping to promote themselves should rely on humor to create a strong cultural connection with consumers.