Those with the traveling on the brain this summer are certainly going to be pleased with these 'Get Away This Summer' print ads. This quirky campaign was released by advertising agency Muchimuchi in Paris, France.
Each of these colorful Get Away This Summer print ads have a comical take on encouraging world travel and tourism over the summer months. A man fishing on concrete, men photographing a woman on the street as part of a safari, and a family engaging in water activities in a gas stations are all humorous takes on familiar summer scenarios that would be much better while on vacation.
Implications - Taking a mundane situation and putting a comical spin on it can be a great way to get consumers rethinking their conceptions of various activities. Those companies hoping to promote themselves should rely on humor to create a strong cultural connection with consumers.
Nutty Tourism Encouragers
More Stats +/-
Spoofed Milk Campaigns
Novel Life-Changing Ads
Monumental Radio Ads
Fiery Flying Auto Ads
Ear Canal Campaigns
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.