Gerrit’s Blue Raspberry Satellite Wafers are a new product from the brand crafted with an interactive experience in mind to provide kids and adults alike with a fun option to try out.
The candy product consists of edible cornstarch saucers filled with a sour blue raspberry-flavored powder, which will start to dissolve upon being eaten. The product has a light blue color on one sider and a white background on the opposite, which is paired with a temporary tattoo that will leave its mark on the tongue when eaten. The tattoos come in rocket, spaceship, cartoon tongue and dinosaur head varieties.
Gerrit’s Blue Raspberry Satellite Wafers come in 1.27-ounce peg bags with around 28 pieces in each with the entire bag coming in at 130-calories.
What's Driving This Trend
- Edible-tattoo Sweets
- Innovative candy products with edible tattoo elements enhance the consumer experience by offering a playful and interactive feature.
- Interactive Food Experiences
- Providing consumers with food that offers more than just taste, such as dissolving textures and visual changes, elevates the overall dining experience.
- Low-calorie Novelty Candies
- Novelty candy products with low-calorie counts appeal to health-conscious consumers while maintaining a fun and unique selling point.
Who This Affects Most
- Confectionery
- The confectionery industry can capitalize on novel interactive elements to engage consumers in new and exciting ways.
- Health-conscious Snacks
- Low-calorie novelty candies create a niche within the health-conscious snack market, appealing to those looking to indulge without overconsumption.
- Children's Snacks
- Products designed with playful elements such as edible tattoos are particularly appealing within the children's snack segment, driving engagement and repeat purchases.
