Minneapolis-based sneaker start-up Oliver Cabell has been exceptionally popular since its launch back in 2016 and the company is aiming to stay relevant with the release of its luxe German Army Trainer model. The military-inspired piece will be, without a doubt, a noteworthy addition to the footwear locker, especially when the current fashion scene is booming with utility-focused and functional garments.
The German Army Trainers were first conceived by Adi and Rudolf Dassler — the individuals who founded adidas and PUMA, in the 70s. In 2018, Oliver Cabell is reimagining this silhouette by updating its exterior and lining with full-grain Tuscan leather and vegetable-tanned calfskin to suit the luxury footwear market. The shoe will still retain some of its durable qualities. Each pair is carefully hand-stitched and manufactured in Albacete, Spain.
Key Themes Behind This Trend
- Luxe Military-inspired Footwear
- Footwear brands can explore luxury fashion that incorporates inspiration from military uniforms to offer a fresh take on trendy garments.
- Utility-focused Fashion
- Businesses can incorporate utility-focused design aspects in their apparel to meet the needs of consumers who prioritize practicality and function.
- Luxury Handcrafted Shoes
- Manufacturers can explore the luxury market by creating hand-crafted shoes using high-end materials to cater to consumers seeking premium quality footwear.
Where This Applies
- Fashion Industry
- The fashion industry can explore incorporating military-inspired styles and functional garments into their apparel lines to cater to the demand of practical and stylish clothing.
- Luxury Goods Industry
- Manufacturers of luxury goods can explore the creation of premium handcrafted shoes to cater to consumers seeking high-end, unique products.
- Sneaker Industry
- Brands in the sneaker industry can re-imagine classic styles such as the German Army Trainers to create new and innovative footwear offerings.
