George Dickel and Social Hour Created the Harvest Whiskey Sour
Laura McQuarrie — November 26, 2021 — Lifestyle
References: socialhourcocktails & prnewswire
The Harvest Whiskey Sour is a new canned cocktail from George Dickel and Social Hour that was created to capture the taste of the season and share it in a conveniently packaged way. The seasonally inspired whiskey sour cocktail is a premium product that is made with 13-year-old George Dickel Tennessee Whisky for a drinking experience that's said to be on par with what would be ordered from a cocktail bar.
The autumn-inspired craft cocktail speaks to those who refuse to compromise quality for convenience and it shares the warm and comforting taste of apple, cinnamon and cardamom. For this project, George Dickel Tennessee Whisky, in particular, was chosen for being bold and complex, and able to stand out against the other flavors in the cocktail.
This ready-to-drink cocktail can be enjoyed straight from the can or poured over ice and garnished for an even more festive experience.
The autumn-inspired craft cocktail speaks to those who refuse to compromise quality for convenience and it shares the warm and comforting taste of apple, cinnamon and cardamom. For this project, George Dickel Tennessee Whisky, in particular, was chosen for being bold and complex, and able to stand out against the other flavors in the cocktail.
This ready-to-drink cocktail can be enjoyed straight from the can or poured over ice and garnished for an even more festive experience.
Trend Themes
1. Seasonal Canned Cocktails - Create premium, seasonally inspired cocktails that can be conveniently enjoyed straight from the can.
2. Craft Cocktail Convenience - Offer high-quality, complex craft cocktails in ready-to-drink formats for those who refuse to compromise on quality.
3. Autumn-inspired Flavors - Utilize warm and comforting flavors like apple, cinnamon and cardamom for an elevated autumn-inspired drinking experience.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can experiment with creating new, seasonally inspired flavors in a convenient RTD format.
2. Canned Food and Beverage - Canned food and beverage companies can expand their offerings by creating premium, ready-to-drink canned cocktails featuring complex and unique flavors.
3. Premium Bars and Restaurants - Premium bars and restaurants can offer ready-to-drink cocktails as a takeaway or delivery option, catering to the demand for high-quality and convenient craft cocktails.
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