Gentle Monster's dessert brand, Nudake, has just been announced a brick-and-mortar location, making a unique pivot for the eyewear brand.
Gentle Monster is a brand that's known for its over-the-top and at-time dream-like silhouettes which defy the basic conventions of eyewear. Blending practical with high-end fashion, this brand is one that never takes the expected route. With this in mind, something unconventional like a dessert brand lends itself well to Gentle Monster's aesthetic, as dessert enables one to push the envelope in unique ways.
Nudake will be opening its flagship store in Seoul, offering its conceptual and dreamy desserts to the public. According to the brand, consumers can expect some “never-before-seen gourmet pastries and treats”.
Image Credit: Nudake
Key Themes Behind This Trend
- Eyewear-branded Food and Beverages
- Eyewear brands are looking to pivot into the food and beverage industry, creating unique and innovative consumer experiences cross-industry.
- Conceptual Dessert Shops
- Dessert shops that offer unique, creative, and unconventional desserts are on the rise as consumer shopping experiences become more experiential.
- Fashion-food Crossovers
- More fashion companies are looking to create food-based experiences and products to tap into the consumer desire for unique and immersive experiences.
Where This Applies
- Eyewear Industry
- Eyewear companies can explore opportunities to expand their brand and create new experiences and revenue streams by pivoting into the food and beverage industry.
- Food and Beverage Industry
- The food and beverage industry can benefit from partnering with fashion or lifestyle companies to create unique and attractive food experiences for consumer segments.
- Retail Industry
- Innovative retail businesses can look towards creating crossover experiences to attract and retain customers by offering a complete experience beyond retail products.
