Gentle Monster's dessert brand, Nudake, has just been announced a brick-and-mortar location, making a unique pivot for the eyewear brand.
Gentle Monster is a brand that's known for its over-the-top and at-time dream-like silhouettes which defy the basic conventions of eyewear. Blending practical with high-end fashion, this brand is one that never takes the expected route. With this in mind, something unconventional like a dessert brand lends itself well to Gentle Monster's aesthetic, as dessert enables one to push the envelope in unique ways.
Nudake will be opening its flagship store in Seoul, offering its conceptual and dreamy desserts to the public. According to the brand, consumers can expect some “never-before-seen gourmet pastries and treats”.
Image Credit: Nudake