South Korean girl group NewJeans introduces its partnership with dessert brand Nudake, owned by eyewear label Gentle Monster. The partnership, called ‘OMG! NU+JEANS,’ was made especially for the group’s forthcoming record entitled ‘OMG’ and includes a variety of treats and merchandise. The collection is highlighted by a vibrant assortment of five bunny-shaped cakes that reveal a heart when cut in half, along with NewJeans-inspired accessories like cake cutters and ornaments.
Red pockets with pop-up cards of each member—Minji, Haerin, Hyein, Danielle, and Hanni—who also manifest as cake toppers—are included in the collaboration. A napkin with the NewJeans Tokki ring emblem is stitched on it to complete the set.
The NewJeans x Nudake ‘OMG! NU+JEANS’ pop-up will be present at Nudake's HAUS DOSAN and Seongsu locations from December 23, 2022 until January 21, 2023.
Image Credit: Nudake, <a rel='nofollow' href='https://hypebae.com/2022/12/newjeans-nudake-omg-pop-up-store-seoul-bunny-cake-merch-release-info'>hypebae</a>, <a rel='nofollow' href='https://www.instagram.com/nu_dake/'>instagram</a>
Why This Trend Is Growing
- Celebrity-backed Dessert Collaborations
- The success of the NewJeans x Nudake partnership highlights a trend towards celebrity-backed dessert collaborations that provide unique dining experiences and merchandising opportunities.
- Heart-shaped Desserts
- The popularity of the bunny-shaped heart cakes in the OMG! NU+JEANS collection suggests a trend towards heart-shaped desserts that offer a touch of whimsy and playfulness.
- Fashion-inspired Dessert Collections
- The NewJeans x Nudake collaboration showcases a trend towards fashion-inspired dessert collections that cater to consumer interests in both food and fashion.
Industries Being Reshaped
- Food and Beverage Industry
- The NewJeans x Nudake partnership presents an opportunity for the food and beverage industry to collaborate with celebrities to offer unique dining experiences and merchandise.
- Fashion Industry
- The success of the NewJeans x Nudake collaboration suggests an opportunity for the fashion industry to expand into the dessert market by offering fashion-inspired dessert collections.
- Entertainment Industry
- The OMG! NU+JEANS pop-up presents an opportunity for the entertainment industry to expand its brand and merchandise offerings by partnering with food and beverage companies.
