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Cole Haan's Gender-Neutral Sneaker Appeals to the Young Professional

 - Jun 13, 2019
References: ColeHaan & prnewswire
Generation ZERØGRAND is the name of a new gender-neutral sneaker from Cole Haan that takes inspiration from "the next generation of professional talent who relentlessly work for what they believe in." The Generation ZERØGRAND Sneaker with Stitchlite was created with the help of young, urban professionals to create a design versatile enough to suit their busy lives. According to Cole Haan CMO and GM of Business Development, David Maddocks: "The Generation ZERØGRAND is a dress shoe, a sneaker and a casual shoe all at once."

The sneaker was designed to maximize comfort, support and airflow, all the while ensuring mobility with a virtually weightless feel—in fact, the Generation ZERØGRAND with Stitchlite is the lightest ZERØGRAND style from Cole Haan to date.