With fall just around the corner, popular jewelry brand Kendra Scott debuted a line of gem-inspired nail polishes. While pricier than other drugstore brand polishes, the high-end hues help to elevate any outfit with colors pulled straight from nature.
The new Kendra Scott collection is inspired by the beautiful gemstones used in the brand's jewelry -- meaning customers can easily match their manicure to their accessories. There are 23 polishes in the collection, including dramatic gem-hued shades such as rose quartz, turquoise and black onyx. The polishes even come in a gem-inspired bottle that reflects the collection's earthy inspiration.
For consumers looking for a new way to wear Kendra Scott's colorful and metallic jewelry, this new nail polish collection provides the perfect solution.
What Makes This Trend Stand Out
- Gem-inspired Nail Polishes
- Disruptive innovation opportunity: Develop a line of affordable gem-inspired nail polishes for mass-market consumers.
- Personalized Accessories
- Disruptive innovation opportunity: Create a platform that allows customers to customize their jewelry and accessories, including matching nail polish shades.
- Nature-inspired Fashion
- Disruptive innovation opportunity: Design a collection of clothing and accessories that incorporate gem-inspired colors and prints.
Sectors Adopting This
- Beauty and Cosmetics
- Disruptive innovation opportunity: Develop innovative packaging and application methods for nail polishes to enhance the user experience.
- Fashion and Jewelry
- Disruptive innovation opportunity: Use 3D printing technology to create unique and customizable jewelry pieces.
- Retail and E-commerce
- Disruptive innovation opportunity: Launch an online platform where customers can virtually try on jewelry and accessories to see how they coordinate with nail polish shades.
