Solebox, atmos and ASICS Drop a New Iteration of the GEL-LYTE III Sneakers

 - Oct 2, 2018
References: solebox & highsnobiety
Solebox, atmos, and ASICS all work in collaboration to drop a new version of the iconic GEL-LYTE III sneakers. Solebox celebrates the tenth anniversary of its first-ever collaborative ASICS sneaker and draws in the talents of the Japanese label as well. The new GEL-LYTE III sneakers boast co-branded details while still paying homage to its heritage roots by retaining most of its original design aesthetics. The new iteration is adorned in a snow tiger-camo design print all across the upper and has a pop of purple that is responsive to UV light.

The UV responsive element is implemented as a nod to the original collaboration between Solebox and ASICS in 2008 when the duo released 'The Sun' sneakers. Additional details include its ice-like soles and sleek leather lining along with some more branding details at the heel. The new GEL-LYTE III sneakers are set to launch on October 13 online at Solebox, atmos, and at select retailers.