Solebox, atmos and ASICS Drop a New Iteration of the GEL-LYTE III Sneakers
References: solebox & highsnobiety
Solebox, atmos, and ASICS all work in collaboration to drop a new version of the iconic GEL-LYTE III sneakers. Solebox celebrates the tenth anniversary of its first-ever collaborative ASICS sneaker and draws in the talents of the Japanese label as well. The new GEL-LYTE III sneakers boast co-branded details while still paying homage to its heritage roots by retaining most of its original design aesthetics. The new iteration is adorned in a snow tiger-camo design print all across the upper and has a pop of purple that is responsive to UV light.
The UV responsive element is implemented as a nod to the original collaboration between Solebox and ASICS in 2008 when the duo released 'The Sun' sneakers. Additional details include its ice-like soles and sleek leather lining along with some more branding details at the heel. The new GEL-LYTE III sneakers are set to launch on October 13 online at Solebox, atmos, and at select retailers.
The UV responsive element is implemented as a nod to the original collaboration between Solebox and ASICS in 2008 when the duo released 'The Sun' sneakers. Additional details include its ice-like soles and sleek leather lining along with some more branding details at the heel. The new GEL-LYTE III sneakers are set to launch on October 13 online at Solebox, atmos, and at select retailers.
Trend Themes
1. Uv-responsive Fashion - Moving forward, other fashion brands could explore the potential of UV-responsive materials and how it could enhance their designs.
2. Collaborative Sneaker Design - This collaboration between Solebox, atmos, and ASICS showcases how brands can work together to create unique products that can capture an audience's attention.
3. Nostalgia-inspired Design - This GEL-LYTE III sneaker design is a throwback to the original design, and other brands could explore how combining the traditional with modern elements could create new, innovative products.
Industry Implications
1. Fashion - Other fashion brands could incorporate UV-responsive materials into their product lines to create unique, eye-catching designs that appeal to customers.
2. Footwear - Sneaker collaborations like this could inspire other footwear brands to work together to create exclusive designs that resonate with sneaker enthusiasts.
3. Sportswear - This UV-responsive sneaker design could be applied to sportswear, where the element of surprise can motivate people to stay active by keeping their gear fresh and exciting.
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