Grayscale Winter-Ready Sneakers

ASICS Introduces a New Winterized GEL-Lyte III Sneaker Model

ASICS introduces its latest iteration of the GEL-Lyte III sneaker model in a Piedmont Gray colorway palette version with the lighter Glacier Gray. The new sneaker features color-blocking details across the silhouette and readies for the colder winter seasons of the year.

The upper is made from suede materials for a soft touch and is done in the Glacier Gray color before it is contrasted with a deeper hue in Piedmont. This section can be found at the overlay detailing and the laces over the forefoot. White can be found at the midsole foundation with the ashy tonal upper to round out the simplistic retro silhouette. It sits on top of the GEL technology for a performance bounce.

Image Credit: ASICS

Winterized Sneakers
Opportunity for shoe companies to create winter-ready sneakers that cater to style and performance.
Color-blocking Details
Opportunity for fashion brands to incorporate color-blocking details in their designs to enhance visual appeal.
Suede Materials
Opportunity for shoe companies to experiment with different materials to create unique looks and textures for their sneakers.

Where This Applies

Sportswear
Sportswear companies can develop functional and stylish clothing and shoe lines for seasonal changes.
Fashion
Fashion brands can take inspiration from functional clothing and footwear to incorporate into their designs.
Textile
Textile manufacturers can work towards creating innovative, winter-proof materials that make their way into the fashion and sports industries.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 17%
Freshness 11%