Fashion designer Vivienne Westwood works in collaboration with ASICS on a new pack of footwear that spotlights the GEL-Kayano 27 LTX sneaker model. The pack offers three colorway options in total and boasts a sleek design in terms of the silhouette.
The futuristic look of the shoe is provided by a slightly translucent TPU shell as the upper's make up, inspired by the archival latex stockings by the fashion label. This material is then detailed with co-branding details that can be found at the lateral side by the ankle. The top of the throat sees branding that nods to ASICS. There are no laces on the model, with a zipper on the lateral wall to secure the foot.
Image Credit: Vivienne Westwood
Key Themes Behind This Trend
- Translucent TPU Shell Upper
- Expanding the technology in other industries, such as automotive or building materials, by using a translucent TPU shell to create a unique, sleek design.
- Laceless Design
- Developing new fastening mechanisms, such as magnets or snap closures, to replace traditional laces and offer a more efficient and user-friendly design in various types of footwear.
- Co-branding Details
- Strategically partnering with other brands to co-create and co-brand products that leverage the strengths of each individual brand and offer a unique and compelling value proposition to consumers.
Where This Applies
- Footwear
- Creating new and innovative designs with materials and fastening mechanisms to offer a more comfortable, user-friendly experience to consumers.
- Fashion
- Collaborating across industries to leverage brand strengths and create unique fashion products that capture consumer attention and loyalty.
- Sports
- Incorporating new design elements and materials, such as the translucent TPU shell upper, to enhance the performance and aesthetics of sports footwear and gear.
