German funeral directors will soon start selling 'Gay Coffins' targeted specifically at homosexual men. The coffins will be decorated with a posh, plush interior and feature homoerotic artwork on the outside.
I honestly didn't know what to think when I first heard about these Gay Coffins. The designers Mike Konigsfeld and Tom Brandl are a gay couple who say that the coffins will tap into the spending power of other gay couples.
Implications - Personally, I think people of all sexual orientations should use similar, if not identical, coffins. I don't even know what a queer coffin entails. How is it any different from a standard coffin other than its name?
Key Themes Behind This Trend
- LGBTQ+ Targeted Products
- Opportunities exist in creating products and services targeted towards the LGBTQ+ community, such as these 'Gay Coffins'.
- Custom Coffins
- Creating customizable coffins with unique themes/designs could be a disruptive innovation in the funeral industry.
- Challenging Industry Norms
- Initiating conversations about why segregated coffins are necessary could lead to a larger market in non-segregated coffins.
Where This Applies
- Funeral Services
- The funeral service industry could benefit from considering LGBTQ+ needs and preferences in its offerings.
- Art
- The use of homoerotic artwork on these coffins presents an opportunity for artists to create commissioned works for custom coffins.
- Fashion
- Designing uniquely themed coffins could require input and collaboration with professionals in the fashion industry.
