One of the most striking designs for a drawbridge will also appear on the back of British Pound coins. The unique tilt pedestrian bridge is over the River Tyne and allows ships and large boats to pass under rather than parting in the middle. The design was chosen from over 150 entries and was done by Wilkinson & Eyre Architects and Gifford & Partners.
Implications - There exists a plethora of commonly used or everyday items that consumers have been utilizing their entire lives. While it is often difficult for companies and businesses to replace these long-established pieces, there are innovative ways they can alter or modify them. Companies will benefit by enhancing routinely used ideas or items because they will provide consumers with a new experience.