Nintendo recently opened a new gaming station in Japan's Kansai International Airport, giving travelers a taste of the iconic video game publisher's home country.
This new gaming station, dubbed 'Nintendo Check In,' will offer several demo stations equipped with the Nintendo Switch, 3DS and other devices, all of which can be played for free. To welcome travelers to the station, the site also include a large Mario statue with a hat that players will recognize from the upcoming Super Mario Odyssey game. Across the airport, Nintendo has also launched a series of fun ads that draw attention to the new station.
Even when there are not significant delays at an airport, travelers must find ways to occupy their time before boarding a flight. As such, it's the perfect opportunity for brands to engage and entertain consumers.