Exercise-Fuels Interaction

Gamercize Sport

In an effort to provide gamers with a way to burn a few pounds off, Gamercize Sport is a console accessory that prevents controllers from responding unless you're exercising. If you're not exercising enough, Master Chief won't be able to frag Aliens, and won't be able to rock out to Guitar hero. Gizmodo notes that,

Implications - Once criticized as causing obesity, video games are now being cleverly integrated with exercise-style activities to promote movement among players. The gaming industry's reputation has been heightened now that gaming can be a healthy way to pass time. Video game brands wanting to piggy-back off the success of the Nintendo Wii and Xbox Kinect, will surely be looking to add some exercise-themed games to their own repertoires.

Gamification-fitness
Game makers can integrate fitness into video games to promote movement among players.
Interactive-exercise
Interactive exercise through technology can motivate people to exercise while doing activities they enjoy.
Integrated-gaming-fitness
Gaming companies can create accessories and features that require exercise or movement to function.

Sectors Adopting This

Gaming
Game companies can create innovative features, functions and accessories, like Gamercize Sport, that require movement or physical activity to play.
Fitness
Fitness companies can partner with game companies to provide interactive and fun exercise options that can act like a reward system.
Healthcare
Healthcare organizations can adopt interactive video games as part of their patients' physical therapy and rehabilitation.
SCORE
3.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Millennial
  • Gen Z (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 73%
Freshness 8%

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