GameBox for Facebook is a new app that is available for iPads that lets you play some highly addictive games that were conventionally unavailable to the tablet. Right now, the app has two games available: Digital Chocolate’s Army Attack and Zynga’s CityVille.
The Gamebox for Facebook app is brilliant because you can go anywhere and play the games that are available. Look out for more releases in the near future, especially if these two do well.
Implications - The iPad and other tablet-like devices have captured the imagination of a wide array of tech-minded consumers. Now that tablets have generally become an accepted piece of technology, consumers are looking for content to keep them engaged. Companies should be thinking about how they can build part of their branding experience for tablets.
What's Driving This Trend
- Nomadic Social Gaming
- The rise of nomadic social gaming on mobile devices offers opportunities for game developers to create highly engaging experiences for gamers on the move.
- Tablets as Gaming Devices
- Tablet gaming provides an opportunity for developers to create mobile versions of their popular games that are optimized for larger screens and touch controls.
- Expanding Gaming Platforms
- Expanding gaming platforms, such as GameBox for Facebook, provides opportunities for developers to reach new audiences and increase engagement across multiple devices and platforms.
Who This Affects Most
- Gaming Industry
- The gaming industry can tap into the growing trend of nomadic social gaming and tablets as gaming devices to create new revenue streams and reach new audiences on the go.
- Mobile Device Industry
- The mobile device industry can integrate gaming features and optimized gaming experiences into their devices to create more engaging products and increase customer satisfaction.
- Branding and Advertising Industry
- The branding and advertising industry can leverage the rise of nomadic social gaming and expanding gaming platforms to create targeted and immersive campaigns within popular games and apps.
