Mordi Levi Altered Company Brands in Time for Game of Thrones Season
Megan Facciuolo — April 16, 2014 — Pop Culture
References: behance.net & designtaxi
Game of Thrones Season 4 is well underway and there has been a lot of hype about it. Among many homages to the show is this collection of graphic artistry by Mordi Levi. The Israeli graphic designer and illustrator is a fan of the popular HBO show and was inspired by the visuals of the family houses in the series. He incorporated the family identities into the branding of large corporations.
The re-imagined present day company branding includes logos, packaging and advertising. For example, the wealthy Lannister clan in the series are now manufacturers of luxury sports cars; Levi replaced the Ferrari logo with the medieval family’s flag.
Game of Thrones should really think of expanding into these new fields because some of this branding is actually very fitting! For instance, an airline company aptly named ‘Arryn’ includes the slogan “as high as honor.”
The re-imagined present day company branding includes logos, packaging and advertising. For example, the wealthy Lannister clan in the series are now manufacturers of luxury sports cars; Levi replaced the Ferrari logo with the medieval family’s flag.
Game of Thrones should really think of expanding into these new fields because some of this branding is actually very fitting! For instance, an airline company aptly named ‘Arryn’ includes the slogan “as high as honor.”
Trend Themes
1. Game of Thrones Branding - Brands incorporating the iconic imagery and symbols from the Game of Thrones series to create unique and compelling marketing campaigns.
2. Fictional Branding - Using fictional elements and themes from popular TV shows or movies to create new brand identities and appeal to fans and enthusiasts.
3. Nostalgic Marketing - Using nostalgia-inducing imagery and themes from past eras or pop culture to create a sense of familiarity and engage consumers emotionally.
Industry Implications
1. Automotive - Automotive companies exploring opportunities to collaborate with popular TV series to create limited edition, themed vehicles that resonate with fans.
2. Airline - Airlines incorporating elements from fictional worlds to create unique branding and customer experiences, appealing to fans and promoting adventure.
3. Graphic Design - Graphic design professionals leveraging their skills to create compelling brand makeovers by incorporating fictional elements and appealing to niche markets.
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