The Game of Thrones New York Times print ad shows that contemporary creativity is not reserved for digital-only platforms. The fact that people are talking about a newspaper campaign is pretty impressive. Of course, it had to involve a television show set in an archaic time period. Who watches TV anymore? That said, it is a clever ploy that interacts with people's imagination.
Essentially, the Game of Thrones New York Times print ad spans over two pages of the newspaper. Taking on the form of a dragon's shadow, it will make people look up as though one were hovering above them in the blue skies. Accompanying the deceiving images are stories relate to the show as well, not to mention information about when season three of the hit HBO series will begin.
Dragon Shadow Newspaper Campaign
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